Clos du Val Restructuring & Repositing

Today, Clos du Val announced it is going to reposition itself and has hired a seasoned team to accomplish the following business goals:
-- re-focusing the product portfolio, concentrating primarily on Estate
wines
-- adjusting prices
-- creating a three-level distribution strategy
-- standardizing release dates
-- returning to Clos Du Val's flagship terra cotta labels
-- increasing brand awareness, including significant trade, press and
consumer outreach.

These key drivers can be used as a best practice for writing business goals.