Americans are Drinking More and Better Wine

I found an insightful article, Smaller Brands Lead Growth in U.S. Table Wine Consumption, on Wine Spectator online.

To put things in perspective, for 2001 eno will release only 110 cases out of the estimated 197.6 million cases consummed in the US. As the infographic in my 2001 Booklet concept, I am just a "small drop in the bucket".

Here's a summary of the trends, broken down by price points:
1. Economy (under $3)
Only sector to experience negative growth.

2. Subpremium ($3-$6.99)
Subpremium brands with total volume of less than 250,000 cases ranked first in case gains... Australian, Italian and, to a lesser extent, Chilean table wines accounted for nearly all those gains.

3. Premium ($7-$9.99)
Experienced close second with growth. About half this growth came from Australian and Italian wineries selling between 500,000 and 1 million cases. This segment was led by Columbia Crest of Washington, Lindemans of Australia and Bolla of Italy.

4. Super Premium ($10-$13.99)
Experienced highest growth thanks to very large wineries, making more than 2 million cases. This segment was lead by Kendall-Jackson.

5. Deluxe ($14 and up)
Experienced slight growth mostly with the small wineries making under 250,000 cases. No single brand was named.

The article also reveals the growth based on size of winery:
From 2000 to 2001, table wine sales increased by more than 3.1 million cases, to a total of 197.6 million cases.
47% of the gain came from small brands selling fewer than 250,000 cases across all price segments. An additional 45% came from brands selling between 500,000 and 1 million cases.